Braspetro was founded in 1972 as the international subsidiary of Petrobrás - Petróleo Brasileiro SA [1], the semi-public Brazilian oil, gas & energy corporation (51% state, world's 5th largest oil, gas & energy corp.). It was in charge of Petrobrás global affairs with offices and operations in all continents. It had several international subsidiaries and offices worldwide. In 2000 it was merged with Petrobrás [2], mainly as its International and Gaspetro Areas. In Oct 2009 it was re-opened as [3] "Petrobrás Internacional Braspetro BV" in the Netherlands to decrease taxes. Had several level promotions and positions (functions) held in the "Administrative Line" (official title).
Revitalized marketing activities of the Commercial Mgt. (GECOM) of this ex-international subsidiary of Petrobrás, the multibillion-dollar Brazilian global oil, gas & energy corporation.
Projects: Diverse marketing research and market penetration projects.
• Devised and implemented global marketing strategies, policies, action plans and projects to develop market opportunities, gain new markets, launch new product mixes and improve the commercial situations, contributing to boost sales and market shares in Latin America, Europe, Middle East and Africa, and turnaround gross profits from US$89 Mil. deficit to US$24 Mil. profit in the first year.
• Directed market research, segmentation, trends, demand and capacity planning, competitive intelligence, competitor actions and price elasticity analyses. Analyzed mix composition, positioning, cost-volume pricing, channel selection and bid offers.
• Coordinated future market oil commodities transactions, hedging and contracting of crude products and derivatives with the Product Management area.
• Developed brand improvement programs through effective advertising and PR programs, promotions in foreign media (TV, radio, magazines, newspaper) and events. Represented the company in fairs and events.
• Elaborated the “International Commercial Project Selection” methodology and the “Marketing Directives for Foreign Units”. Elaborated monthly international marketing reports.
• Designed the “Braspetro Marketing System” and supervised its development. Used SAP R/3 ERP to build proposals and control project costs.
• Coordinated the departmental TQM Committee and QCC in an “empowerment” setting.