START Date:
July, 2017
END Date:
December, 2017 As part of Bridgestone’s Brands Marketing Team, I am actively supporting strategic projects and the operative day to day management of the Bridgestone brand :
- Develop and implement planned marketing activities, including product launches, print materials and specific digital projects
- Support in the development and implementation of key launch event and deliver an unforgettable branded experience to support hero product launch
- Actively coordinate the organization of key pan-European trade shows, both in consumer (passenger car), as commercial (vans, trucks…)