I'm particularly interested in the opinions of those who commission planning work and/or recruit planners.
How much importance do you place on a planner having a qualificatation? Which of those listed do you rate and the most attractive, and why? Would you be willing to pay more for a planner who had such a qualification, or is it just a nice to have?
My firm is looking at what qualifications to support for our planners. We're involved with the GPC, but progress has been slow in getting it off the ground, so now we're looking at other options, at least in the interim.
Appreciate your thoughts,
G