Operation and Marketing Executive, Infocus International, Advanced Project Management

G
Genie Mok 👤 Member for 12 years 11 months
START Date

·         Promote B2B conferences / trainings in APAC, Middle East or Africa Region

·         Initiate lead research for delegate acquisition and manage database to build up branding and customer loyalty

·         Proactively contribute to the overall effectiveness of event marketing campaign

·         Strategise and coordinate traditional and online marketing activities to promote business events

·         Plan, organise and implement all Corporate and Marketing Communications activities including public relation, media relations, advertising, corporate partnerships, association endorsement, etc.

·         Manage copywriting work including press release, articles, collaterals, etc.

·         Employ a variety of communications tactics to support sales team and corporate development

·         Communicate through the phone with senior level executives in MNCs and Global Fortune 500 Companies

·         Market research and analysis in day-to-day basis using practical approaches (e.g. internet, news, etc.)

·         Liaise with event venues to co-ordinate logistical requirements

·         Carry out necessary pre-event preparations

·         Coordination between speakers, delegates and venues. Negotiation of budgets

·         Forward Contract for invoicing and liaise with the account department with regards to client’s payment

·         Compile all presentations by the deadline for printings and CD Duplication

·         Organise actual events on site primarily in Asia Pacific and Middle East, Africa regions

·         Perform follow-up actions after the completion of each event

·         Complete all assigned ad-hoc projects diligently